Get started, set a focus, use experience

In a world full of disruptive innovations and complex challenges, I take bold and pragmatic steps with you to create sustainable value - for your company, your customers and your employees.

I bring transparency to the strategic, tactical and operational playing field. Together we sharpen our view of what really counts and make decisions that are understandable and motivating.


My expertise is based on years of experience as an entrepreneur, manager and mentor as well as on over 200 strategy projects for around 100 leading companies in the lifestyle, technology and health sectors.


As a Trusted Advisor for Strategy, (Gen)AI and Corporate Performance, I look forward to working side by side with you to increase sales, productivity, profits and cash flow. According to all the rules of the art!



Live strengths, create identity, create momentum

Methods and processes can be learned - but in the end it is the people who make the difference. I bring experience, knowledge and clarity to make these people strong, bring them together and thus enable real transformations.


Top performances are achieved where honesty, transparency and commitment prevail and not every little thing calls the team into question.


Here, people trust each other on a fundamental level, experience their strengths, draw energy from them and are not busy all day working on their weaknesses and mistakes.


Together we create a working environment in which bold solutions emerge that create identity - supported by people who implement with passion, develop performance, put their own needs aside for the common cause and are prepared to relentlessly challenge themselves for the common success.



Develop performance, generate resonance, combine forces

I rely on strategies that bring people together behind them, that create relevant differentiations that last in the long term, that authentically embody companies and that continuously deliver more added value for all stakeholders.

Together we set the right priorities in the decisive moments, have the courage to face uncomfortable truths and thus pave the way for the successful implementation of "Strategies that work!".

Under the brand "Carsten Lurse Trusted Advisors" I am building a powerful network – with companies, entrepreneurs and strategy consultants who, when required, support us in developing groundbreaking solutions. Solutions that are convincing today and will work tomorrow.